Hi, I'm Ron Kelleher
At CrossWORK Consulting we turn average salespeople into top-performing sales professionals by giving you the sales tools and success habits you need to win!
Tips & Techniques
Blog articles with tips and techniques designed specifically to give sales professionals and sales managers the tools they need to succeed are delivered straight to your inbox twice per month!
1-1 Coaching
Sometimes the best and fastest way to solve a problem or breakthrough to the next level of performance is to get some coaching. If you need some help dealing with a problem or difficult situation I'd like to be your coach.
Team Training
Customized training for your whole sales or management team delivered in your own office! No off the shelf training here, only training programs customized for you and your organization's specific needs!
I Must Have Selling in My Blood!
I started selling when I was about 12-years old. At first, it was Christmas trees and wreaths to neighbors in the winter. In the summer, I was selling my services taking care of neighbor's lawns. Even as a youngster I enjoyed the thrill of closing a sale!
I managed to sell myself to the Procter & Gamble recruiter while in college and that started my journey in professional sales. I left the farmlands of Eastern Washington and headed for Los Angeles where I started as a sales representative in the Folger's Coffee Division.
I stayed in the sales divisions of P&G for almost 20 years in a variety of assignments. Then in an unusual move, I transferred to the marketing arm of P&G where I was responsible for marketing of our Health & Beauty care brands with Kroger stores.
I then had the opportunity to take a role as our multi-cultural marketing manager for all of P&G's brands sold through major grocery chains throughout the US. This was an exciting time for me because I was working with our corporate marketing folks in Cincinnati and Puerto Rico, and an advertising agency in New York.
I loved the marketing roles because I was developing marketing concepts to sell products to end users, but also selling those ideas and marketing plans to P&G's customers.
I've made 1,000's of presentations over my 36-year career and participated in hundreds more. I imagine I've heard every objection and listened to just about every excuse a buyer could come up with to end the sale.I know the thrill of a hard fought victory and the crushing feeling of a sale lost.
I love selling so much I kept doing it even after I retired! I agreed to teach what I'd learned about selling in a course on Sales and Sales Management at a local university. It is great fun and a tremendous privilege to teach young people what it takes to become a truly professional salesperson!
I've been selling professionally for over 45-years now. I guess I have selling in my blood!
Latest Posts from the Blog
So many opportunities, so many great experiences!
I started out my professional career selling Folger's Coffee to chain grocery and drug stores in Southern California. My first management assignment came 18 months later when I was transferred to Portland, Oregon. After a short nine-month stint in Portland, I was transferred to Sacramento, California where I took responsibility for my first team of sales people.
Three years in Sacramento prepared me for another assignment in Portland with the Foodservice & Lodging Products Division where I was responsible for Oregon, Idaho, Montana, and half of Washington.
From Portland, I was transferred back to Southern California with our Beverage Division, then the Crush Division, the Food Division, and finally, the Food & Beverage Division. All these sales assignments came with more responsibility with more salespeople and larger accounts.
The variety of sales assignments prepared me for my next role which was as the Western US Category Account Executive. This role required me to build and sell with multi-functional business teams to all of the largest customers on the West Coast.
Three years in the CAE role gave me the executive selling experience I needed to move into the sales marketing role. At first, I was responsible for Southern California but within a few months I was given responsibility for the west coast, and within a year, national responsibility.
That initial experience in the sales marketing role prepared me for the next assignment as the national multicultural marketing manager for US Major Chain Grocery stores.
I retired from P&G after 36-years, but with all that sales experience a local university asked me to teach sales and sales management in the school of business. I love teaching the next generations of sales superstars!
I am truly grateful for all the wonderful people I worked with and all the terrific experiences over the course of my career.
The Love of My Life
Meet my beautiful wife Barbara! We were married in 1980 and together we adopted Justin & Rebekah, our two wonderful children. Barbara is the glue that holds our family together. She is as cute and spirited today as the day we first met!
She said "no" the first time I asked her to marry me but I was persistent and eventually I made the sale!
When I met her she was a loan officer in a major bank branch. She went on to serve as the corporate senior loan collections manager for another major bank.
Needless to say, she manages the books in our family!
Barb left corporate life behind when we adopted our beloved son, Justin, so she could be a full-time mom. Four of years later, Barb and I were blessed to adopt our beautiful daughter, Rebekah..
I never could have had the career I had if it weren't for her!
